Privacy Policy

1. Overview

Cruz Financial Associates LLC ("Company," "we," "us," or "our") is committed to protecting the privacy of individuals who interact with our business, website, and communication channels. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

By using our website or contacting us, you acknowledge and agree to the practices described in this policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

We may collect the following types of information when you interact with Cruz Financial Associates LLC:

• Contact information — name, phone number, email address, and mailing address provided voluntarily when you reach out to us
• Property information — details about real estate assets you share with us in connection with a potential transaction
• Communication records — records of calls, text messages, and written correspondence, including those conducted via telephone or SMS for business purposes
• Usage data — browser type, IP address, pages visited, and time spent on our website, collected automatically via standard web technologies
• Transaction data — financial and deal-related information shared in the course of consulting or acquisition services

3. How We Use Your Information

We use the information we collect for the following purposes:

• To evaluate, structure, and facilitate real estate transactions and consulting engagements
• To communicate with you regarding deals, services, or inquiries you have initiated
• To conduct outbound prospecting and marketing calls or messages in compliance with applicable law
• To maintain business records and comply with legal obligations
• To improve our website and business operations
• To protect against fraud and unauthorized activity

4. Telephone and SMS Communications

Cruz Financial Associates LLC uses telephone and SMS-based communication systems, including automated or power-dialed outreach, to contact property owners, buyers, and business prospects. By providing your phone number to us or responding to our outreach, you consent to receiving calls and/or text messages from Cruz Financial Associates LLC related to our real estate and financial services.

Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message. To opt out of calls, notify us directly at +1 (860) 212-7882.

We do not use automated communications for unlawful purposes and maintain internal do-not-contact lists in compliance with applicable telemarketing regulations including the Telephone Consumer Protection Act (TCPA).

5. Sharing of Information

We do not sell your personal information. We may share your information only in the following circumstances:

• With transaction parties — buyers, sellers, title companies, attorneys, or other parties necessary to complete a real estate deal
• With service providers — third-party vendors who support our business operations (telephony, CRM, hosting) under confidentiality obligations
• For legal compliance — when required by law, subpoena, court order, or government authority
• Business transfers — in connection with a merger, acquisition, or sale of company assets

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, and comply with legal obligations. Transaction records may be retained for a minimum of five (5) years. You may request deletion of your information by contacting us directly, subject to our legal retention requirements.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing or prospecting communications
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us at +1 (860) 212-7882.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

For questions, concerns, or requests related to this Privacy Policy, contact us directly: